How do you make every fan feel like they’re the “6th Man”? Reward them for doing what they love to do — show up and fan out.
With the opening of Intuit Dome in 2024, The LA Clippers were out of the shadow of the other team’s banners, and their fans finally had a place to call home. The state-of-the-art arena was built to magnify the passion and energy of Clipper Nation at every home game — and now, we had to the opportunity to reward their loyalty in real time.
The Clippers Wave Makers Program is run through the Intuit Dome App, where fans can follow their progress and keep track of points earned, missions completed, and levels achieved. And unlike other “rewards programs”, there is no opt-in required. When you enter the building, you enter the game.
How do you create a true home court advantage where fandom could actually change the game? You build The Wall! at Intuit Dome.
51 rows high, and 4500 seats deep, The Wall! is designed to be a towering monument of Clipper fandom, and the heartbeat of LA’s newest landmark.
To launch season membership for this first-of-its-kind live basketball experience, we developed an anthemic video concept, challenging the most passionate Clippers fans to join us and take their place in the crown jewel of our new arena.
The launch campaign for The Wall! at Intuit Dome also includes an informative landing page outlining membership options - plus outreach including email campaigns, social, SMS, and game day messaging.
How can the Fuel Rewards program make its top members feel more valued at the pump? Make their loyalty as good as Gold.
In March 2018, Shell launched GOLD+, an exclusive invitation-only program created to reward their best customers with opportunities far beyond the pump. With this elevated Fuel Rewards status, members receive offers for one-of-a-kind experiences like the New Orleans Jazz Fest, the Ultimate LA Rams Fan Experience, and the BMW Ultimate Driving Experience. For the launch, we created a series of GOLD+ messaging journeys with an exclusive, interactive GOLD+ website where members could find new offers for upcoming events. As a result, Shell has seen more engagement with the brand, and their best customers are feeling more rewarded than ever.
It’s more than a loyalty program. It’s GOLD+.
How do you combine the features of one of America’s best-selling cars with Clippers basketball? You make the players endure pitch presentations from a weird copywriter they’ve never met.
With Kia as the official vehicle of the LA Clippers, we had the opportunity to promote some of their newest models with the help of some on-court talent:
Marcus Morris for the 2023 Kia Telluride
Ivica Zubac for the 2024 Kia EV9
Also - in the Marcus Morris Telluride spot, I’m the reporter wearing glasses and “steering” the conversation.
How do you turn every getaway into an unforgettable adventure? Make sure every moment is rewarded.
Get REWARDED here, there, and everywhere with the new United Explorer card. With print, social, and a series of TV spots featuring Tracee Ellis Ross, our “Rewarded” campaign launched the all-new travel card — giving jet-setters more earning power on meals, hotels, and airline purchases. Wherever you go, get rewarded.
How do you provide a little peace of mind for the perilous ‘next steps’?
A cancer diagnosis is devastating on its own, but the question of “what comes next?” can be just as overwhelming. With the latest state-of-the-art prostate cancer procedures at UCI Health, patients can get back to what matters, sometimes on the same day.
To drive awareness and consultations for UCI Health's innovative prostate cancer surgery program, we developed a concept and produced two TV spots, plus social media, print, and digital executions.
The surgery is treated as an outpatient procedure, with patients going home the same day and with faster recovery times.
With these details in mind, the TV spots highlight a day in the life of two separate patients, pre and post-surgery. Each spot tells a story through a series of voicemails while the viewer sees the patients recovering and enjoying their lives, ultimately getting back to what matters to them.
How do you make the Fuel Rewards Program a little more appetizing? You give your customers a chance to fill up on savings.
Cheddar. Bacon. Dough. Whatever you call your money, save more of it with the Fuel Rewards program. Using a few money monikers, the Savor the Savings campaign puts a playful spin on saving more at the pump. We had to omit some less-than-appetizing options. Our apologies to clams, bones, and cabbage.
How do you know your kid’s screen time is actually healthy? When it’s loaded with quality kid-friendly ingredients.
With the launch of the sleek and refined nabi Elev-8 tablet, we're asking parents to reconsider what their children are consuming when it comes to their media diet.
We developed a quick series of :15 spots, plus digital placements featuring the newly designed tablet with its enhanced memory, comprehensive parental controls, and good-for-the-brain content.
How do you ease the annual tension of Black Friday sales? You send in the Morpho Pods.
nabi partnered with DreamWorks to create Morpho Pods, featuring characters from the How to Train Your Dragon franchise. Using character figurines with interchangeable parts, we wrote, produced, and voiced three stop-motion videos for nabi’s Black Friday and Cyber Week campaigns.
