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JAY McKINNEY

Creative. Copywriter. Calculated idiot.

  • Copywriting
  • Harmless Idiocy
  • About
  • Contact

Shell Fuel Rewards - Savor the Savings

How do you make the Fuel Rewards Program a little more appetizing? You give your customers a chance to fill up on savings.

Cheddar. Bacon. Dough. Whatever you call your money, save more of it with the Fuel Rewards program. Using a few money monikers, the Savor the Savings campaign puts a playful spin on saving more at the pump. We had to omit some less-than-appetizing options. Our apologies to clams, bones, and cabbage.

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'Savor The Savings' Continuity Offer Email Stream
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