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JAY McKINNEY

Creative. Copywriter. Calculated idiot.

  • Copywriting
  • Harmless Idiocy
  • About
  • Contact

Clippers Wave Makers Program

How do you make every fan feel like they’re the “6th Man”? Reward them for doing what they love to do — show up and fan out.

With the opening of Intuit Dome in 2024, The LA Clippers were out of the shadow of the other team’s banners, and their fans finally had a place to call home. The state-of-the-art arena was built to magnify the passion and energy of Clipper Nation at every home game — and now, we had to the opportunity to reward their loyalty in real time.

The Clippers Wave Makers Program is run through the Intuit Dome App, where fans can follow their progress and keep track of points earned, missions completed, and levels achieved. And unlike other “rewards programs”, there is no opt-in required. When you enter the building, you enter the game.

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