How can the Fuel Rewards program make its top members feel more valued at the pump? Make their loyalty as good as Gold.

In March 2018, Shell launched GOLD+, an exclusive invitation-only program created to reward their best customers with opportunities far beyond the pump. With this elevated Fuel Rewards status, members receive offers for one-of-a-kind experiences like the New Orleans Jazz Fest, the Ultimate LA Rams Fan Experience, and the BMW Ultimate Driving Experience. For the launch, we created a series of GOLD+ messaging journeys with an exclusive, interactive GOLD+ website where members could find new offers for upcoming events. As a result, Shell has seen more engagement with the brand, and their best customers are feeling more rewarded than ever.

It’s more than a loyalty program. It’s GOLD+.