How do you provide a little peace of mind for the perilous ‘next steps’?

A cancer diagnosis is devastating on its own, but the question of “what comes next?” can be just as overwhelming. With the latest state-of-the-art prostate cancer procedures at UCI Health, patients can get back to what matters, sometimes on the same day.

To drive awareness and consultations for UCI Health's innovative prostate cancer surgery program, we developed a concept and produced two TV spots, plus social media, print, and digital executions.

The surgery is treated as an outpatient procedure, with patients going home the same day and with faster recovery times.

With these details in mind, the TV spots highlight a day in the life of two separate patients, pre and post-surgery. Each spot tells a story through a series of voicemails while the viewer sees the patients recovering and enjoying their lives, ultimately getting back to what matters to them.